CrossFit South Rockland

Monday, August 16, 2010

A great ‘fit' Destin's new work out option

Destinites whose time has become consumed with the demands of the summer season can now make room for exercise.

CrossFit Destin, which opened in June, offers a principal strength and conditioning program that is used by many police academies, tactical operations teams, military special operations units and professional athletes.

Bert Rodriguez moved to Destin in May with his wife and business partner, Kathy Rivers, to open the new CrossFit location. Since then, news of the business has been spreading rapidly.

“My wife was tired of the crowds of people and she said, ‘let’s go,’ ” said Rodriguez.

The couple first came to the area about 10 years ago when they built multiple homes in Blue Mountain Beach, but they have just now become residents. So far, they like what they see.

“We love this place,” said Rodriguez. “The beaches, the people, it’s great.”

It’s been hard for these newcomers to avoid vocal skepticism about the prospect of opening a new business in a time when many businesses are suffering as a result of the Deepwater Horizon oil spill. But Rodriguez said that CrossFit has been signing up a customer per day and, at that pace, he will be happy.

“We have no reference as to how slow it is,” said Rodriguez. “So it’s great to us.”

Rodriguez and Rivers owned three separate gyms in South Florida and sold them all to move to the Destin area. His new location is decorated with bright neon lights, which he says, “bring out the energy.”

“You can do a seven, 10 or 15 minute workout and it’s phenomenal,” said Rodriguez. “Everyone does the same workouts, but at different levels. It’s all very applicable to daily life.”

Crossfit Destin is located on the south side of Highway 98, just east of Regatta Bay.

“We’ve had fun with it, and we’ve had a good response,” said Rodriguez. “The beaches are still beautiful and everything is going great.”

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